Stop Paying for Clicks. Start Getting Customers — With Top-Performing Google Ads Services
While most agencies chase clicks, we focus on what truly matters: conversions, leads, and revenue you can measure.
- Zero-risk consultation — find out if Google Ads can actually grow your business before spending a dollar
- Proven results & credibility — watch leads, conversions, and ROI climb within the first 30 days.
- Step-by-step support — guidance every step of the way

Proven Google Ads Strategies That Deliver Results Across Industries
From startups to large corporations in Hong Kong, we craft Google Ads campaigns that deliver measurable growth — fast, predictable, and sustainable.
Trusted by 300+ clients, our strategies generate more leads, higher conversions, and increased revenue across industries.
- Automotive
- Education & Training
- E-commerce & Retail
- Events & Entertainment
- Finance & Insurance
- FMCG
- Food & Beverage
- Health & Wellness
- Local Businesses
- Manufacturing & Industrial
- Nonprofit & Community Services
- Property & Real Estate
- Professional Services
- Technology & SaaS
- Travel & Hospitality














How Can We Help Your Business Grow with Google Ads?
From startups to growing businesses, we assess your current situation and craft Google Ads campaigns that drive leads, conversions, and revenue — fast, predictable, and measurable.
Just getting started with Google Ads?
We’ll build your first campaigns with the right setup, targeting, and creative — built to perform from day one.
Not sure what your agency is actually doing?
We provide full visibility — where your budget goes, what’s being done, and the real results you’re getting.

Running ads but not getting results?
We’ll audit and optimise your account to cut waste, boost conversions, and hit your growth goals.
Ready to Scale, But Need Smarter Strategy?
We help you scale with the right campaign mix and performance-driven strategy — more leads, more sales, better ROI.
End-to-End Google Ads Services That Deliver Real Results
From strategy to execution and optimization, we help businesses in Hong Kong generate more leads, sales, and revenue. Every campaign is tailored, measurable, and designed for fast, predictable growth — so you know your investment works.
Step 1
Marketing Consultation & Strategy Planning
- Deep dive into your business, audience, competitors, and goals
- Providing a clear roadmap for measurable growth
- Tailored strategies designed to maximize ROI at every stage of growth
Step 2
Google Ads Campaign Auditing
- Uncover missed opportunities and wasted spend
- Identify gaps in targeting, creatives, and tracking
- Get actionable recommendations to optimize campaigns for higher ROI
Step 3
Marketing Funnel Strategy
- Design full-funnel strategies aligning ads, landing pages, email follow-ups, and retargeting
- Guide visitors smoothly from interest to purchase
- Optimize every stage of the funnel for maximum ROI
Step 4
Campaign Management & Scaling
- Continuously monitor and optimize campaigns for peak performance
- Expand efficiently to maximize leads, conversions, and revenue
- Ensure sustainable growth without wasted spend
Step 5
Ad Copy & Creative
- Craft compelling messaging, images and videos that resonate with your audience
- Highlight your unique value proposition to stand out from competitors
- Inspire immediate action to boost CTRs and conversions
Step 6
CRO & Landing Page Design
- Build high-converting landing pages tailored to your campaigns
- Optimise for speed, usability, and persuasive design that drives action
- Test and iterate continuously to maximise conversions and ROI
Step 7
Conversion Tracking & Analytics
- Set up accurate tracking and analytics across platforms
- Identify which ads, audiences, and campaigns drive real leads, sales, and revenue
- Eliminate blind spots so every marketing decision is data-driven
Step 8
A/B Testing & Optimisation
- Systematically test ads, landing pages, and funnels
- Identify winning variations to maximize conversions
- Refine campaigns continuously for sustainable growth
Step 9
Data Analysis & Reporting
- Transparent, easy-to-read reports
- Highlight what’s working and what needs improvement
- Track progress toward business goals with actionable insights
Driving Growth Across Hong Kong
“Clients across Hong Kong trust us because we bring together strategy, creativity, data, execution, and partnership to deliver real growth. From boosting ROAS and generating more leads to lowering costs and improving conversions, these key metrics highlight how we consistently turn ad spend into measurable success.”
Avg. ROAS across all campaigns
qualified B2C leads or purchases per month per client for
Avg. decrease in cost per acquisition
clients see measurable business growth within 30 days
high-quality B2B leads per month
average increase in lead-to-customer conversion
7 Google Ads Campaign Types — Deploy What Works, Skip What Doesn’t
Each Google Ads campaign type serves a unique purpose — from building awareness and driving traffic to capturing leads and scaling conversions. Not every business needs all 7 types; we identify the most effective campaigns for your goals and deploy them strategically to maximise ROI, lower acquisition costs, and accelerate growth — no matter your industry or business stage.
Search Ads
Reach high-intent customers actively searching for your products or services on Google.
- Be found instantly — appear at the exact moment prospects are searching
- Maximise ROI — precise targeting and performance tracking
- Turn intent into revenue — drive traffic ready to convert
- Scale growth efficiently — a cost-effective channel for leads and sales

Display Ads
Reach users across millions of websites, apps, and Gmail to build brand awareness and drive engagement.
- Capture attention — visually compelling ads across Google’s Display Network
- Retarget effectively — re-engage visitors who didn’t convert the first time
- Increase reach — expand your new audience beyond search intent
- Boost conversions — combine targeting and creative for measurable results

Shopping Ads
Promote your products directly in Google search results to drive purchases.
- Showcase your products — images, pricing, and key details front and center
- Capture high-intent shoppers — appear when users are ready to buy
- Maximise conversions — connect clicks to sales efficiently
- Scale e-commerce growth — measurable performance for every product

YouTube Video Ads
Engage audiences with video content on YouTube to increase awareness, leads, and sales.
- Connect with your audience — tell your story through video
- Drive action — combine visuals, messaging, and call-to-action for conversions
- Retarget viewers — nurture interested prospects across the platform
- Track performance — measure views, clicks, and conversions for ROI

Demand Gen Ads
Build awareness and interest among potential customers before they’re actively searching.
- Expand your reach — target audiences across multiple channels and touchpoints
- Educate and engage — showcase your brand, products, and services to new prospects
- Drive qualified leads — nurture interest into actionable conversions
- Support long-term growth — create a consistent pipeline for sales and revenue

Performance Max
Unlock full Google inventory with a goal-driven campaign that automatically optimizes across all channels.
- Reach audiences everywhere — Search, Display, YouTube, Gmail, and Discover
- AI-driven optimisation — maximise conversions and ROAS with machine learning
- Unified campaign management — manage all channels in one place
- Drive measurable growth — generate leads, sales, and revenue efficiently

App Ads
Promote your app to reach the right users and drive downloads, engagement, and in-app conversions.
- Increase installs — target audiences most likely to download and use your app
- Boost engagement and LTV — encourage users to complete key actions within the app
- Maximize ROI — optimize campaigns for cost-efficient acquisition
- Retain users — re-engage existing users with timely, relevant ads

Remarketing Ads
Reconnect with users who have previously interacted with your brand to increase conversions and lifetime value.
- Re-engage warm leads — target users who visited your site or app but didn’t convert
- Personalize messaging — show relevant ads based on past behavior and interests
- Maximize ROI — convert high-intent users at a lower cost
- Drive repeat purchases — keep your brand top-of-mind and encourage loyalty

Real Clients. Real Growth. Real Proof.
From e-commerce stores to health and wellness clinics, professional services, and tech startups, we help businesses turn clicks into paying customers. Each case study below highlights the challenges, solutions, and measurable results that show how we deliver consistent growth and ROI.
Facepainting Academy & Event Service Provider
- Challenge:
- Struggled to generate inquiries for workshops and event bookings
- Results:
- 1025% growth in leads: 8 → 90 per month
- -91% lower customer acquisition cost: HKD 875 → HKD 78
- Booking Rate: Fully booked at 108% with a waiting list
- Strategy:
- Restructured Google Ads account, campaigns and website
- Repaired conversion tracking to capture every action and event
- Segmented B2B, B2C campaigns with targeting, ad creatives and landing pages
- Shifted from broad targeting to high-intent targeting
Maternity & Baby E-commerce Brand | Retail
- Challenge:
- Scaling online store but struggling with low ROAS and purchase
- Results:
- 5× Jump in ROAS: 1.2× → 6× in just 60 days
- 5× Growth in Orders: 300 → 1,550
- +35% Increase in Average Basket Size
- Strategy:
- Launched Shopping Campaigns + Performance Max + Dynamic Display Remarketing for full-funnel coverage
- Set up Merchant Center, product feed, advanced e-commerce tracking
- Implemented advanced targeting and creative strategy
Physiotherapy & Fitness | Health & Wellness
- Challenge:
- Low bookings with limited lifetime value (LTV) clients
- Results:
- 10× growth bookings: scaled from 15 → 150 in 30 days
- -91% cost per conversion: reduced from HKD 900 → HKD 80 (–91%)
- 15x growth in client lifetime value (LTV): increased from HKD 800 → HKD 12,000
- Strategy:
- CRO: redesigned landing pages to drive higher bookings
- Targeted high-intent keywords and in-market audiences to attract ready-to-book clients
- Full-funnel strategy highlighting the clinic’s premium positioning to attract higher LTV clients
MBA Programme | Higher Education
- Challenge:
- High volume of unqualified leads with high CPA
- Results:
- 5× growth in qualified applications: scaled from 30 → 150
- –75% cost per lead: reduced from HKD 1,200 → HKD 300
- Enrollment conversion rate: improved by +40%
- Strategy:
- Launched a full-funnel paid media strategy: Search + In-market Display & YouTube + Performance Max
- Landing page optimisation with improved offer framing
- Implemented lead qualification filters to reduce wasted ad spend
Family Law Firm | Legal Services
- Challenge:
- High CPCs with very few qualified leads
- Results:
- 9X growth in leads: 20 → 180 per month
- Cost per consultation: reduced from HKD 1,200 → HKD 250
- 70% of new clients retained for multiple services (custody + divorce → mediation)
- Strategy:
- Restructured Google Ads with high-intent keywords to lower CPC
- Implemented full-funnel strategy: search + display remarketing + YouTube for credibility building
- Built optimised service-specific landing pages
Tech Startup | B2C CRM App
- Challenge:
- Low CTR and struggled to generate demo bookings
- Results:
- 5X jump in ROAS: 1.2× → 6× in 60 days.
- 5x growth in orders: scaled from 300 → 1,550
- High value basket size: +35%.
- Strategy:
- 7x growth in demo bookings: scaled from 20 → 150 per month
- Cost per demo: reduced from HKD 500 → HKD 120
- Trial-to-paid conversion rate: 10% → 35% within 90 days
Trusted by Business Leaders That Demand Growth and Results
We don’t just deliver numbers — we build trusted partnerships that drive long-term growth. Here’s what business leaders across Hong Kong have to say about working with us and how it’s transformed their results.
“Our e-commerce store ROAS increased from 1.3 to 6, with tripled sales orders within the first 30 days — ROI exceeded our expectations!”
E-commerce Brand Marketing Lead
“The TrueSmart team guided us through every step. Their insights and strategies felt like insider knowledge straight from Google itself — a true partner in growth.”
Senior Marketing Manager of Financial Group
“What impressed us most wasn’t just the results, but the way the team worked — clear reporting, fast responses, and a genuine commitment to our success.”
Director of Helix Wellness
“Before working with TrueSmart, we struggled to generate consistent leads. Within 2 months, we grew from 0 to 120 qualified leads per month — all tracked and optimized.”
Founder of MEFACEPAINT.HK
Got Questions? We’ve Got Answers.
Find clear, straightforward answers to the most common questions about how we drive Google Ads success for your business.
How do you determine the right Google Ads strategy for my business?
We don’t believe in cookie-cutter campaigns — the kind of “copy-paste” approach some agencies use across all clients. Instead, we start by digging deep into your goals, audience, and competitive landscape to uncover the best opportunities for growth.
From there, we map your customer journey — from awareness to conversion — and build campaigns that meet prospects at every stage. Whether you’re B2B looking for qualified leads or B2C aiming to scale online sales, our strategies are designed to maximize ROI, not just clicks.
Every detail — from keyword targeting to ad copy to landing page experience — is customized to move the needle for your business.
What kind of results can I expect — and how soon?
Most clients start seeing early traction — more clicks, leads, or inquiries — within the first 30 days. Stronger, more consistent results — like lower cost per lead, higher-quality conversions, and improved return on ad spend (ROAS) — usually come in 2–3 months as we gather data, refine targeting, and optimize campaigns.
Our focus isn’t just quick wins — it’s building sustainable, long-term growth. Results depend on factors like your industry, competition, and budget, but we’ll set clear expectations upfront and keep you updated every step of the way.
Do you provide visual creatives and landing page design as part of your service?
Absolutely. Unlike many agencies that stop at driving clicks, we go further by creating conversion-focused ad creatives and high-performing landing pages. Every visual (images, banners, videos), headline, and page layout is designed with one goal in mind — turning visitors into qualified leads or paying customers. This results-driven approach ensures you’re not just buying traffic, but investing in measurable growth.
Can you take over my existing Google Ads account?
Yes — and in fact, that’s how many of our partnerships begin. We’ll start with a full audit of your current account to identify wasted spend, missed opportunities, and areas for quick wins. From there, we’ll refine your campaigns, fix underperforming areas, and implement proven strategies to boost performance. Our goal isn’t to start from scratch unless it’s necessary — it’s to maximize what you already have and scale results efficiently.
Can you help if I’m new to Google Ads?
Absolutely. No matter if you’re a startup, a solo founder, two partners, or an SME with no marketing personnel, we guide you step by step — from setting up your first campaigns to understanding performance. We explain everything in plain language, help define your goals, create campaigns, and optimize for results — so even if you’re new, you’ll feel confident every step of the way.
- No risk — free consultation to see if Google Ads is right for you
- Step-by-step support — you’re never left guessing
- Fast, measurable results — start seeing early improvements quickly
What kind of clients and industries do you work with?
We work with a wide range of businesses — from startups to SMEs and established companies — all looking for measurable results. We tailor campaigns to your goals, audience, and business size to maximize impact.
Industries we’ve worked with include:
E-commerce – fashion, beauty, electronics, and lifestyle products
Professional Services – legal, consulting, finance, and marketing
Health & Wellness – clinics, gyms, wellness centers, and supplements
Tech & SaaS – software, apps, and B2B solutions
Local Businesses – restaurants, retail, and service providers
Education – schools, training centers, and online courses
Manufacturing – industrial products and suppliers
Property & Real Estate – agencies, developers, and property management
Food & Beverage – cafes, restaurants, and packaged goods
FMCG – fast-moving consumer goods
No matter your industry, our focus is on driving leads, conversions, and ROI.
What makes you different from other agencies?
Unlike many agencies that apply one-size-fits-all campaigns, we build strategies tailored to your business, goals, audience, and industry. Every decision — from keywords to ad copy, visuals, and landing pages — is designed to drive real results, not just clicks.
Our campaigns are led and managed by our CEO and founder, a Google Ads insider with firsthand experience running high-performing campaigns.
We focus on:
Data-driven strategies that align with your objectives
Transparent reporting so you know exactly where your budget goes
Continuous optimization to maximize ROI
Personalised support — you’re never left guessing
Our goal isn’t just to run ads — it’s to grow your business sustainably and measurably.
What metrics matter most in tracking my results?
We focus on the metrics that directly impact your business, not just clicks or impressions. Key indicators include:
Conversions – the actions that matter, like form submissions, calls, or purchases
Cost per Acquisition (CPA) – how much you’re spending to acquire a lead or sale
Return on Ad Spend (ROAS) – the revenue generated for every dollar spent on ads
Overall ROI – the true impact of your campaigns on your bottom line
By tracking these, we ensure every campaign is driving measurable growth, not just traffic.
Do you offer ongoing optimization and support after campaign launch?
Absolutely. Launching a campaign is just the beginning. We continuously monitor performance, test new strategies, adjust bids, refine targeting, and update creatives to ensure your campaigns stay profitable and deliver the best possible ROI.
Our support includes:
Regular performance reviews with transparent reporting
Proactive recommendations to improve results
Continuous testing and optimization to stay ahead of competitors
Dedicated account management so your questions and concerns are always addressed
With us, your campaigns are never “set and forget” — they’re actively managed to grow your business over time.
How do you report on performance?
We provide transparent, easy-to-understand reports that show exactly how your campaigns are performing. Reports include:
Key metrics: clicks, impressions, conversions, cost per acquisition (CPA), return on ad spend (ROAS), and ROI
Budget breakdown: see where every dollar is going
Optimizations: actions we’ve taken to improve performance
Insights & recommendations: clear next steps to boost results
Reports are delivered regularly and explained in plain language so you always know what’s working and how your investment is driving growth.
Have other questions?
Fill out the form below. We’ll get back to you quickly with answers tailored just for your business.
Your Growth Starts With a Conversation
When your business grows, so do we. Share your goals, and we’ll map out proven strategies that cut wasted ad spend and turn clicks into paying customers. Choose how you connect: email, phone, or the form below (don’t forget to let us know your preferred consultation date). Your consultation can happen your way — voice call, video call, or even in person.
- Zero-risk consultation — find out if Google Ads can actually grow your business before spending a dollar
- Results you can see fast — watch leads, conversions, and ROI climb within the first 30 days
- Step-by-step support — guidance every step of the way
- growth@truesmart.co
- +852 9333 0127
- Unit 2202, 22/F, Causeway Bay Plaza I 489 Hennessy Road, Causeway Bay, HK