Websites That Drive Sales — Performance-Driven Design & Real ROI
Tired of paying for clicks that don’t convert? We help Hong Kong businesses drive real revenue with high-converting, data-backed Google Ads campaigns — built and managed by ex-Google talent who know what actually works.
You Don’t Just Want a Website. You Want Results.
We design websites that don’t just look good — they sell. Built for speed, conversion, and scale. From startups and e-commerce to service providers and scaling enterprises — we turn websites into high-performing sales machines. Every element is engineered to move the needle, drive revenue, and deliver results you can measure — not just admire.
Our Strategic Foundations:
What Powers Every Site We Build
Built into every site we create — these are the essentials that make performance possible.
Strategic Site Architecture
We structure your content to guide visitors effortlessly through your site — creating clarity, reducing bounce rates and driving engagement from first click to final conversion.
Mobile-First Speed & Technical Excellence
Fast, secure, responsive. Your website will perform flawlessly across all devices, built on a rock-solid foundation optimised for SEO, loading speed, and scalability.
Scalable, Easy-to-Manage CMS
Easily manage your site with a simple backend that empowers your team — add new content, launch offers, or tweak pages and scale without friction — no need to rely on a developer for every little change.
Our Strategic Drivers:
What Powers Our Sites into a Sales Engine
Performance elements that supercharge your website’s ability to attract, convert, and scale.
Conversion-Driven UX & UI Design
Every layout, button and interaction is crafted with intent to spark action. Using proven user behavioural principles, we design experiences that are not just usable — but persuasive.
Lead Generation & Sales Funnels
Whether you want inquiries, bookings, or purchases — we build custom funnels that align with your goals, driving real inquiries, sales, and ROI and keep your sales pipeline flowing.
SEO & Analytics-Ready Framework
From clean code to keyword strategy, your site is built to be discovered. And with tracking tools set up from day one, you’ll know exactly what’s working — and what to scale.
Turning Vision into Revenue: How We Built a Sales Engine, Not Just a Website
A fast-growing creative services and e-commerce brand came to us with a familiar challenge — high bounce rates, scattered messaging, and a website that wasn’t pulling its weight.
We applied our full growth framework — combining strategic wireframes, conversion-driven copy, and frictionless UX — to transform their underperforming site into a high-impact sales engine built to convert, scale, and sell.
Sharper Messaging. Smarter Flow. Higher Conversions.
We rebuilt the homepage from the ground up — aligning content, design, and flow to resonate with both B2B and B2C audiences. The result? A smoother user journey that turns passive visitors into qualified leads ready to take action.
Built for Speed, Optimized for Action — on Every Device
We reengineered the mobile experience with speed, clarity, and performance at the core. From fast load times to frictionless navigation, every element was designed to convert — seamlessly adapting across all devices, and primed for SEO growth.
Strategic Structure. Built for Trust. Real Results
We redesigned the service pages to speak the language of decision-makers — with crisp value propositions, a smart content hierarchy, and conversion-focused CTAs that guide buyers straight to action.
From Click to Checkout — Faster, Smarter, Better.
Every element is engineered for speed, clarity, and conversion. From seamless navigation and persuasive product pages to frictionless checkout flows, we eliminate friction and drive action. The result? Higher basket sizes, bigger order values, and more revenue — all without increasing ad spend.
Streamlined UX. Stronger Trust. More Sign-Ups.
We reimagined the course experience with a conversion-first structure — intuitive navigation, trust-building content, and persuasive messaging that turns curious visitors into committed students. Every click is optimized to move users closer to enrollment.
Focused. Fast. No Click Wasted.
We build landing pages that do one thing exceptionally well — convert. Every headline, layout element, and CTA is engineered to reduce friction, guide focus, and drive action. No fluff, just results.
Real-Time Insight. Faster Growth.
We set up end-to-end analytics from day one — tracking every click, scroll, and conversion. With full visibility into user behavior and funnel performance, the client can make faster, smarter decisions that unlock continuous growth.
Growth Unlocked in 30 Days: More Leads. More Clients. More Revenue.
In just 30 days post-launch, this creative services and e-commerce brand experienced a complete turnaround — from static brochure site to high-performing digital sales engine. Backed by data, this transformation laid the foundation for scalable, long-term growth — and the numbers speak for themselves.
More Qualified Inquiries
Clearer messaging and stronger CTAs attracted high-intent leads — boosting top-of-funnel performance.
Bookings Tripled in 30 Days
Streamlined UX guided users seamlessly from interest to action — increasing conversions fast.
Revenue Growth
The website now acts as a high-converting sales engine — not just a digital brochure.
We design websites that don’t just look good — they sell.
Explore Our Performance-Driven Web Design Services
From lead generation to e-commerce and enterprise solutions, our websites are purpose-built and performance-driven. Explore our diverse portfolio to see how we tailor digital experiences for every business — crafted to resonate, engage, and drive real results.
B2C/B2B Lead Generation Websites
We Don’t Just Build Websites — We Build Lead Machines for B2B & B2C Brands.
From Persuasion to Conversion — Without Wasting a Click. We design lead generation websites that do more than look good — they’re built to earn trust and drive action. Every layout, message, and CTA is purposefully crafted to guide your ideal customer from first impression to inquiry.
Perfect for industries where trust and expertise drive decisions: Health & Wellness, Education, Consulting, Manufacturing, Technology, Creative Services, Events, Financial Services, Legal, Real Estate, Training & Certification, Professional Services, and B2B E-commerce. Built to drive high-quality inquiries, booked consultations, quote requests, and sales conversations — consistently.
E-commerce Websites
We don’t just build pretty e-commerce sites — we craft powerful sales engines. Every click, scroll, and interaction is designed to drive action, boost basket size, and build brand loyalty.
From effortless product discovery to seamless checkout flows, every element is optimized to engage shoppers and turn clicks into buyers. Backed by data-driven insights and conversion-focused design, our e-commerce solutions deliver real, measurable growth that scales with your business.
Perfect for: Fashion & lifestyle, consumer electronics, health & wellness, beauty & skincare, jewelry, specialty foods, luxury goods, and emerging DTC brands looking to scale fast. Whether you’re launching or levelling up, our e-commerce sites are built to convert, grow, and stand out — turning traffic into revenue, and customers into loyal buyers.
Tech / SaaS / App Websites
We don’t just build websites for tech companies — we engineer high-converting digital experiences that drive adoption, generate qualified leads, and fuel recurring revenue.
From razor-sharp messaging and intuitive UX to frictionless sign-up flows and product-led storytelling, every detail is optimized to turn visitors into users — and users into loyal advocates.
Perfect for: B2B SaaS, mobile apps, productivity platforms, AI tools, fintech, edtech, martech, and health tech — any product that needs a high-performing website built to drive signups, accelerate demo requests, and turn visitors into long-term users. Every element is engineered for traction, trust, and measurable growth.
Campaign / Landing Pages
When every click counts, your landing page needs to deliver. We design high-performance campaign pages with one goal: conversion. From compelling headlines and strategic messaging to frictionless UX and bold CTAs — every element is engineered to guide your visitors toward taking action.
Whether it's a product launch, lead-gen campaign, or retargeting funnel, we tailor the experience to match intent, boost engagement, and maximize ROI. Fast-loading, mobile-first, and optimized from top to bottom — our landing pages don’t just look great, they sell.
Perfect for: brands running paid campaigns on Google, Meta, LinkedIn, TikTok, or email — especially in performance-focused industries like: B2B lead generation, product launches, SaaS signups & demos, event registrations, E-commerce promos, high-ticket service funnels, webinar or online course opt-ins
Enterprise Websites
We build enterprise websites that do more than tick boxes — they deliver impact. Built for scale, speed, and security, our platforms are designed to meet complex business needs while empowering your team to move faster, connect deeper, and convert better.
From seamless navigation and modular architecture to conversion-driven UX and bulletproof infrastructure, every element is engineered for long-term performance and adaptability.
Perfect for: High-stakes industries like professional services, education, finance, healthcare, manufacturing, logistics, government, and enterprise — any organisation that demands a high-performing website built for today’s standards of trust, scalability, and measurable business impact.
Nonprofit / NGO Sites
We design nonprofit websites that don’t just inform — they move people to act. From donation flows that reduce friction to storytelling that stirs emotion, every element is strategically crafted to inspire support and drive your mission forward.
With clear messaging, intuitive navigation, and compelling visuals, we help you connect with donors, volunteers, and advocates — turning visitors into loyal supporters and passive interest into measurable impact.
Perfect for: Charities, NGOs, foundations, social enterprises, advocacy groups, humanitarian organizations, and community initiatives looking to increase donations, boost event signups, grow awareness, engage volunteers, build long-term supporter relationships
Branding / Portfolio Sites
We create branding and portfolio websites that do more than just look good — they capture your essence, build authority, and position you for growth. Every detail is crafted to elevate your brand’s credibility, showcase your best work, and create a lasting impression.
From bold visuals and interactive storytelling to seamless UX and mobile-first design, we turn your online presence into a powerful brand asset that speaks volumes — even before you do.
Perfect for: creative professionals and brand-driven businesses who want to stand out, including design studios & creative agencies, photographers & videographers, artists & illustrators, consultants & personal brands, coaches, writers & public speakers, entrepreneurs & founders, fashion, beauty, and lifestyle creatives to captivate and convert
Blogs / Content Hubs
We build blog and content hub websites that don’t just look good — they’re engineered to drive engagement, improve SEO rankings, and establish lasting thought leadership. Every page is designed with purpose: to keep your audience scrolling, subscribing, and coming back for more.
From intelligent content architecture and lightning-fast performance to immersive layouts and conversion-ready CTAs, we turn your content into a growth engine.
Perfect for: thought leaders & industry experts, content marketers & SEO agencies, media & publishing platforms, coaches, authors & educators, niche communities & online magazines, B2B & B2C brands investing in long-form storytelling to power your authority, build trust and drive organic growth
Custom Plans for Real Business Outcomes
Every dollar you invest should deliver results — and that’s exactly how we price. Our custom plans are designed to align with your growth goals and maximize return on investment. Whether you need more leads, higher conversions, or scalable performance, we tailor every solution to focus on what drives real revenue. No fluff. No extras you don’t need. Just a strategic roadmap that turns investment into measurable, revenue-driving impact.
Strategic Websites That Drive Real Business Growth
Backed by deep expertise in digital strategy and performance marketing — including leadership experience at Google — we build websites that do more than look good — they deliver measurable business results. From lead generation to e-commerce and SaaS, every site we create is driven by data, crafted with purpose, and designed to convert. Whether you’re looking to attract better-fit leads, increase sales, or scale sustainably, our strategy-first approach ensures your website becomes a powerful growth engine for your business.
Strategic, Supportive and Results-Driven — TrueSmart Exceeded Every Expectation
“From start to finish, TrueSmart went above and beyond our expectations. They transformed our outdated website into a high-performance growth engine — driving a significant surge in qualified inquiries and sales. With their data-driven expertise, strategic thinking, and unwavering support, we now have the confidence and tools to scale our business with clarity and momentum.”
Co-Founders of MEFACEPAINT.HK
Clarity at Every Step. Your Path to Scalable Growth Begins Here.
How We Build High-Performing Websites: Our 5-Step Framework
At TrueSmart, we believe great websites don’t happen by accident—they’re built on a clear, proven process. Our 5-step approach ensures every project is tailored to your needs and focused on achieving real, measurable results. From discovery and planning to flawless execution and ongoing optimization, we’re with you every step of the way to create a website that not only looks amazing but also drives your business forward.
We’ve Got the Answers — So You Can Move Forward with Confidence
From timelines to technical details, we know you have questions—because we’re here to make your life easier. Explore our FAQs and discover how our process, expertise, and solutions align perfectly with your goals.
How much does a website typically cost with TrueSmart?
he cost of a custom website varies based on your specific goals, technical requirements, and design preferences. We don’t believe in one-size-fits-all pricing — instead, we craft tailored solutions that reflect the true value and performance you’re looking to achieve.
Key factors that influence pricing include:
Number of pages and features (e.g., lead generation forms, eCommerce, booking systems)
Technical complexity (e.g., integrations, multilingual setup, CMS flexibility)
Design scope (e.g., custom UI/UX, branding, animations)
Conversion and SEO strategy built into the site
Content needs (copywriting, visuals, optimization)
Rather than charging for fluff or extras you don’t need, we focus your investment on what matters most: building a high-performing website that drives measurable growth.
We’ll provide a detailed quote after understanding your needs — ensuring full transparency and alignment with your budget and business objectives.
How long does it take to design and launch a new website?
The timeline for designing and developing a website typically ranges from 4 to 10 weeks, depending on the scope, complexity, and readiness of your content. We follow a streamlined, collaborative process with clear milestones to keep everything on track.
Here’s a general breakdown of what to expect:
Discovery & Strategy (1 week): We start by understanding your goals, audience, and desired outcomes — this lays the foundation for everything we build.
Wireframes & Design (1–2 weeks): We create layouts and visual directions aligned with your brand and conversion goals.
Development & Build (2–4 weeks): Your site comes to life with mobile-first development, CMS integration, performance optimization, and SEO best practices.
Review & Revisions (1–2 weeks): We gather your feedback and refine everything to your satisfaction.
Testing & Launch (1 week): Final QA across devices and browsers, followed by a smooth launch and post-launch support.
If you have a tight deadline or phased rollout in mind, we can tailor the timeline accordingly. Our process is designed to be efficient without compromising on quality — ensuring you go live with a site that’s not only beautiful, but built to perform.
What makes TrueSmart’s web design and development approach different?
At TrueSmart, we don’t just build websites — we build growth engines.
What sets us apart is our performance-driven philosophy. Every design decision, layout, and line of code is backed by strategy, data, and user psychology — with one goal in mind: helping your business grow.
Here’s what makes us different:
Conversion-First Strategy – We design with intent. From CTAs to layout flow, everything is crafted to turn visitors into leads and leads into customers.
Marketing + UX Expertise – Our team blends digital marketing know-how with user experience design to ensure your site not only looks great but also performs.
Data-Led Decisions – Before design begins, we deep-dive into your audience, competitors, and industry to craft a smart, tailored strategy.
Scalable & Easy-to-Manage Builds – We empower your team with a flexible CMS and reusable content blocks so you can update and grow your site without relying on developers.
Results-Focused Launch – From SEO readiness to speed optimization and mobile performance, we ensure your site is fully equipped to succeed post-launch.
With TrueSmart, you’re not getting a pretty brochure — you’re getting a sales-ready digital storefront designed to deliver measurable business outcomes.
Will my new website be mobile-friendly?
Yes — 100%. Every website we build is designed mobile-first and optimized for speed and performance across all devices.
Today, most users visit your site from their phones — and we treat mobile experience as a top priority, not an afterthought. Here’s what you can expect:
Mobile-First Design: We ensure your site is fully responsive, with intuitive navigation, clear calls-to-action, and smooth functionality on all screen sizes — from smartphones to tablets and desktops.
Fast Load Times: We optimize everything from image compression and lazy loading to clean code and caching — keeping your site lightning-fast for users and search engines.
Cross-Device Testing: Your site is tested across major browsers and devices to ensure a consistent, seamless experience for every visitor.
Google Core Web Vitals Ready: Our builds are aligned with performance benchmarks that affect your SEO, user engagement, and bounce rates.
The result? A site that’s not only beautiful, but also fast, fluid, and ready to convert — wherever your audience finds you.
Can I update the website myself after it’s launched?
Yes — your website will be built with a user-friendly Content Management System (CMS) that gives you full control.
We believe you shouldn’t need a developer for every small update. That’s why we structure your site to be easy to manage, edit, and scale — even if you’re not tech-savvy.
Here’s what that means for you:
Flexible Content Blocks: Add or edit text, images, blog posts, landing pages, or new sections — without touching a single line of code.
Training & Support: We provide guidance or training if needed, so you or your team feel confident making updates.
Scalable CMS: Whether you’re using WordPress, Webflow, or another platform — your site will be set up to grow with your business.
Of course, we’re always here if you need support — but day-to-day updates? You’ve got this.
What’s the process like from start to finish?
We’ve streamlined our process to be collaborative, transparent, and results-focused — so you know what to expect every step of the way.
Here’s how it typically works:
Discovery & Strategy
We begin with a deep dive into your business goals, target audience, and competitive landscape.
You’ll receive a tailored strategy that aligns design, messaging, and performance objectives.
Sitemap & Wireframes
We map out the site’s structure and key user journeys.
Low-fidelity wireframes ensure alignment on layout and content flow before design begins.
Design & Visual Direction
Our team creates high-impact visuals, aligned with your brand identity and conversion goals.
You’ll review and provide feedback during key design checkpoints.
Development & Integration
We bring your design to life with clean, responsive, SEO-friendly code.
Includes setup of CMS, performance optimization, and key integrations (e.g., CRM, analytics, forms).
Testing & Launch
Rigorous testing across devices, browsers, and speeds.
Final walkthrough and approval before going live.
Training & Handoff
We provide training and documentation so you can manage your site with confidence.
Ongoing support options are available if you need help post-launch.
From day one to launch, we work closely with you — ensuring zero surprises, timely updates, and a website that’s truly built to perform.
Will my website be designed to generate leads or sales?
Yes — every website we design is built with growth, conversions, and ROI at the core.
We don’t just design for looks — we design for meaningful action. That means creating a user journey that guides visitors toward meaningful outcomes: filling out a form, booking a consultation, or making a purchase.
Here’s how we do it:
Conversion-Focused Strategy: Every element — from headlines and CTAs to layout and navigation — is intentionally crafted to move users through the funnel.
User Psychology & Behavior: We apply proven design principles and persuasive UX strategies to build trust and reduce friction at every step.
Data-Informed Decisions: We use real insights, heatmaps, and performance benchmarks to optimize for the actions that matter most to your business.
Flexible Lead Capture Tools: We implement the right tools — contact forms, booking integrations, or e-commerce functionality — based on your specific goals.
The result? A high-performing digital asset that does more than look good — it works hard to grow your business.
Can you help with content and images, or do I need to provide everything?
Yes — we offer full support with both content and visuals, so you don’t have to handle everything on your own (unless you prefer to).
We make the process smooth and collaborative — whether you already have assets or need help creating them from scratch:
Professional Copywriting
Our experienced writers craft clear, persuasive messaging aligned with your brand voice and conversion goals — from headlines and service descriptions to calls to action and SEO-friendly copy.
Custom Photography & Image Support
We can take custom photos for you or guide you through your own shoot for a personalized touch. We also ensure that all imagery — from tone to color grading — stays consistent and on-brand.
Strategy-First Content Approach
Every word and image is crafted with purpose — to support your business goals, engage your audience, and drive real results.
Collaborative Workflow
Have existing assets? Perfect. We’ll work with your content, improve what’s needed, and fill in any gaps to deliver a high-impact final product.
The result: a conversion-ready, polished website — without the stress of starting from zero.
What platforms do you build on (WordPress, Shopify, Webflow, custom, etc.)?
We offer flexible platform options based on your business goals, including:
WordPress – Ideal for content-rich sites, blogs, and SEO-friendly business websites
Shopify – Perfect for scalable, secure eCommerce with a smooth user experience
Webflow – Great for custom design with no-code flexibility and fast deployment
Custom-built solutions – For complex or highly tailored needs requiring full control
What happens after the site goes live? Do you offer support or maintenance?
Yes — launching your website is just the beginning. We offer comprehensive post-launch support and maintenance to keep your site performing at its best.
We’re committed to long-term success, not just a one-time handoff. Here’s what you can expect:
Ongoing Technical Support
From troubleshooting issues to answering your questions, our team is here when you need us — responsive, reliable, and ready to help.
Site Maintenance & Security
We offer optional maintenance packages that include regular software updates, security patches, uptime monitoring, and performance optimization to ensure your site stays fast, secure, and functional.
Post-Launch Enhancements
Need to tweak a page, add new content, or launch a campaign? We’re available for continued improvements and strategic updates as your business evolves.Analytics & Performance Monitoring
We can help track key metrics post-launch — like traffic, engagement, and conversions — to identify areas for growth and improvement.
The result? Total peace of mind.
You get a high-performing website backed by expert support — so you can focus on growing your business, while we take care of the rest.
How can you help me generate leads and sales after my website is launched?
Yes — we’re here to support you long after launch, making sure your website isn’t just live, but actively working to grow your business.
Absolutely — launching your website is just the beginning. We offer full post-launch support designed to help you turn your new site into a consistent source of leads, sales, and measurable business growth.
Here’s how we help you maximize your ROI:
Here’s how we help drive ongoing results:
Performance Marketing Support
We help you attract the right traffic with campaigns tailored to your goals:
Google Ads – Drive high-intent search traffic ready to convert.
Facebook/Instagram Ads – Build awareness and generate leads through compelling visuals and targeted messaging.
LinkedIn Ads – Ideal for B2B brands looking to reach decision-makers and professionals.
Retargeting Campaigns – Re-engage site visitors and bring them back to complete the action.
SEO & Organic Growth
We optimise your website structure, content, and metadata for search engines — so you rank for the terms your customers are searching for. Our goal: build sustainable, long-term visibility.
Conversion Rate Optimization (CRO)
Post-launch, we help refine and test key elements (CTAs, landing pages, forms) to boost conversion rates and improve user experience.
Analytics & Insights
We set up performance dashboards, heatmaps, and tracking tools so you can make data-informed decisions and identify growth opportunities.
Lead Capture Enhancements
Whether it’s booking systems, CRM integrations, gated content, or email forms — we ensure the right tools are in place to turn visitors into leads.
Ongoing Support & Site Enhancements
Need content updates, new features, or tech fixes? We’re available for continued improvements to keep your site fresh, secure, and aligned with your goals.
How can I get started with TrueSmart?
Getting started is simple — and we’ll guide you every step of the way.
Here’s what the process looks like:
🗓️ 1. Book Your Free Strategy Session
Start with a no-obligation consultation where we learn about your business goals, challenges, and what success looks like for you. We’ll also answer any questions you have and see if we’re a good fit.
🧠 2. Receive a Tailored Game Plan
Based on your goals, we’ll craft a custom web strategy — including scope, pricing, timeline, and performance-focused recommendations to drive results. Everything is designed to align with your growth objectives.
📝 3. Approve & Kick Off the Project
Once you’re happy with the plan, we’ll finalize the details and officially begin the project. You’ll get a clear roadmap of milestones, deliverables, and collaboration points.
🚀 4. Launch, Scale & Grow
After launch, we don’t just disappear. We’re here to support your ongoing growth — through continuous improvements, marketing support, or performance analytics that keep your site driving ROI.
Ready to build a website that works as hard as you do?
Transform Your Website into a Powerful Growth Engine Today
From concept to conversion—your growth starts here
Every great website starts with a deep understanding of your business and goals. In your free strategy session, we’ll dive into your unique challenges and opportunities—then share clear, actionable insights tailored to your success. Whether your focus is lead generation, e-commerce growth, or building a stronger brand presence, we’re here to guide you with honest expertise—no fluff, just real results.
Why Businesses Trust Our Websites to Drive Conversions and Growth
Built on strategy. Designed for performance. Scaled for growth.
Because it’s not just about looking good — it’s about driving results. Our websites are engineered with proven principles and growth strategies that turn browsers into buyers and clicks into customers.